Negation/Reception

Negation/Reception is a project utilizing diverse media and distribution channels in order to draw attention to the creation, distribution, and consumption of imagery in our visual culture. The works in the project employ the color black and a glossy, reflective finish. Black disrupts the consumption of images and the reflections elicit a shift in awareness in the viewer. This project directs the viewer away from mediated imagery and invites them to become aware of their environment and their own physicality.

Paintings

Billboards and Google Maps Street View

Web Ads

Social Media